With over two decades of successful brand development, Jay Allen, creator of the legendary Broken Spoke Saloon, has been a pioneer in the art of interactive motorcycle entertainment. His focus is to provide well organized and creatively structured programs to ensure the overall success of an event and to generate consumer excitement.
Interactive is the best way to capture a consumer’s immediate attention about a product or event, and thus win them over. Allen is a leader in facilitating an interactive relationship between consumer and product in a most unique and entertaining manner. The hallmark of his success is Allen’s own professional and personal passion for the motorcycle lifestyle and industry. An avid collector of anything two-wheeled, his knowledge about motorcycles is vast and rich with personal experiences.
His client list includes icons in the motorcycle culture and industry such as media icons Dave Nichols of Easyriders Magazine, Chris Maida of American Iron Magazine, Chris Callen of Cycle Source Magazine, Hugh King motorcycle TV producer of Discovery Channel, for example, and Bert Baker of Baker Drivetrain, George Smith of S&S Cycle, and builders Chica, Brian and Laura Klock, Ron Finch, Donnie Smith, Arlen Ness, Indian Larry, Jim Nasi, Russell Mitchell, Paul Cox and the list goes on and on and on....these associations have evolved into an ever-illustrious friendship to the motorcycle world, connecting consumer with their favorite icons and brands.
Today, Jay Allen has expanded his emcee, rally production and marketing services beyond the Broken Spoke Saloon brand, to create more opportunities to connect brand with consumer and consumer with their most favoriterally experiences. In addition, Jay Allen has brought his emcee talents into other areas of the events industries including music, automobile and festival environments. With a diversely talented team supporting the Jay Allen brand, Jay Allen Productions delivers the supreme best in rally production, marketing, hosting and emcee services.